2009/09/30

Disruptive Innovation for Social Change

The U.S. spends more money on health care than any other nation. Yet many less affluent countries best it on basic health indicators--including infant mortality.

Why this poor showing? Most social investments are used to maintain the status quo. Hospitals, for example, typically use endowments to develop more sophisticated services for the limited number of patients they already serve. Result? They exclude the far broader population needing basic health care.

How to ensure your philanthropic dollars drive real social change--in health care, education, and other sectors? Christensen, Baumann, Ruggles, and Sadtler suggest investing in organizations creating catalytic innovations--low-cost and simple but useful services for people whom traditional social sector organizations ignore.

Consider MinuteClinics, located in stores such as CVS: Nurse practitioners, armed with software-based protocols, provide fast, affordable walk-in diagnosis and treatment for common health problems. Less expensive for uninsured people than physician office visits--and convenient for the insured--MinuteClinics have a 99% customer satisfaction level.

http://www.bnet.com/2439-13058_23-174957.html

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