Summer Feature: Measuring Social Value (Article free for one week only!) When people approach social value as subjective, malleable, and variable, they create better metrics to capture it. Over the last few decades, many people have attempted to measure what is sometimes called social, public, or civic value—that is, the value that nongovernmental organizations (NGOs), social enterprises, social ventures, and social programs create. The demand for these metrics has come from all sectors: Foundations want to direct their grants to the most effective programs; public officials, policymakers, and government budget offices have to account for their spending decisions; investors want hard data analogous to measures of profit; and nonprofits need to demonstrate their impact to funders, partners, and beneficiaries. Metrics to meet these needs have proliferated over the last 40 years, resulting in hundreds of competing methods for calculating social value. >>Continue reading this article The Latest From the SSIR Blog For-profit companies engage in trademark battles to protect their brands. So maybe nonprofits should, too. You've heard of the race for the cure. But what about kayaks for the cure, barks for the cure, blondes for the cure or kites for the cure? Recently, these and other charities have sprung up, making use of the popular phrase "for the cure" in breast cancer fundraising efforts. And while imitation is thought to be the sincerest form of flattery, leading breast cancer charity Susan G. Komen For the Cure thinks otherwise. Leaders at Komen, the nonprofit that made "for the cure" a staple in fundraising vernacular, are none too happy with other charity groups capitalizing on what they claim is their phrase. In addition, they are warning cancer charities to stay away from using any pink in marketing efforts. To drive their point home, they recently announced a lawsuit to protect their marketing phrase and color use. Amidst this legal battle, an interesting question arises: Is it ethical for a nonprofit to sue another nonprofit over a branding issue? >>Continue reading this post Best of Social Innovation Conversations: Missions That Really Inspire Chip Heath on crafting a powerful and effective mission statement. Creating the organizational "mission statement" is often the subject of eye-rolling for employees of businesses and social enterprises alike. Frequently "missions by committee" end up sounding dry and boring. But as the example of John F. Kennedy's mandate to put a man on the moon and return him safely to earth shows, mission statements are critical for galvanizing and guiding the work of any group, be it a nonprofit or a nation. In this audio lecture, part of SSIR's 2nd Annual Nonprofit Management Institute, Chip Heath, Stanford business professor, shares why an organization in the social sector needs a mission, what a good mission statement should do, and what the components of a successful mission statement are. He also addresses how you avoid mission creep—the problem of getting pulled in so many worthy directions that you don't end up addressing any of them particularly well. >>Listen to this podcast | Subscribe to social change! We're offering new and renewing subscribers the Stanford Social Innovation Review magazine for 23% off! Act now and pay only $39.95 for one year. https://www.ssireview.org/subscribe" width="96" /> FROM OUR PARTNERS SOCAP welcomes SSIR readers to SOCAP10 on October 4th-6th! On October 4-6th, more than 1,200 people will gather at the intersection of money and meaning. Held at the historical Fort Mason Center in San Francisco, SOCAP10 convenes the world's largest community of investors, philanthropists, entrepreneurs, and thought-leaders. SOCAP10 is offering a special discount of 30% off general admission to SSIR readers. Click here to register and use the code "SSIR30" to receive your discount. Commonwealth Club's Social Entrepreneurship in America Series A special video series featuring Nobel Prize winner Muhammad Yunus, Acumen Fund CEO Jacqueline Novogratz, Skoll Foundation CEO Sally Osberg, and other innovators working to solve societal problems. Watch live and on-demand on FORA.tv. More information SSIR EVENTS Nonprofit Management Institute 2010: Leading During Times of Change Today nonprofit executives are leading their organizations during tumultuous structural change. This year's Nonprofit Management Institute will address important strategic topics and emphasize the new leadership skills needed for managing and growing nonprofit organizations during times of dramatic change. Early-bird deadline is August 28. Register now. |
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