Case Study: Fueling Growth
How Riders for Health won both government support and private funding for its latest innovation  In 1986, former British motorcycle racer Andrea Coleman was managing public relations for American motorcycle race champion Randy Mamola. Mamola wanted to lend his prestige to help fundraise for a children's cause in Africa. Andrea and her husband, Barry Coleman, formerly a motorcycling correspondent and feature writer for the British Guardian newspaper, joined Mamola in raising funds through motorcycling events. They donated the money they raised to U.K.-based Save the Children, which used the funds to immunize children in Africa. In 1988, Save the Children invited Mamola and the Colemans to witness how the money they had raised was helping a remote community in Somalia. Barry Coleman and Mamola made the visit and noticed that the majority of health workers' motorcycles had completely broken down, making it impossible to reach people in many rural villages. In some cases, the motorcycles just needed a new fuel filter. For want of simple maintenance and repairs, the two realized, motorcycles stayed grounded and people sickened and died. >>Continue reading this article
The Latest From the SSIR Blog
Rafi Mohammed: Nine Tips to Better Nonprofit Pricing
 Nonprofits care about pricing just as much as their for-profit counterparts. Since nonprofit organizations generally aim to serve as many customers as possible, their prices have to encourage growth. However, the urge to set low prices is balanced by the need to produce revenue to improve services. Here are nine pricing tips that simultaneously generate higher revenues and growth. Best of all, these tips emphasize the importance of better serving customers by offering pricing choices. 1. Adopt the right nonprofit pricing mindset.
Some customers value and are willing to pay more for a nonprofit's services or products than others. It is okay—actually, it is necessary—to charge higher prices to some and use the extra revenue ... >>Continue reading this post
New Social Innovation Conversation
Sarah Milstein: Using Twitter for Social Change
 Twitter is a real-time information network powered by people all around the world that lets individuals and organizations share and discover what's happening now. In this university podcast, recorded in Stanford Graduate School of Business Professor Jennifer Aaker's class "The Power of Social Technology" (PoST), author Sarah Milstein shares how timely bits of information that spread through Twitter can help users make better choices and decisions and create platforms for influencing what's being talked about around the world. She offers tips for finding messages, searching topics, following what people are doing, and creating a buzz. PoST is a new experiential class from the Stanford Graduate School of Business where students learn to leverage social media for social good. >>Listen to this podcast
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"When you do the common things in life in an uncommon way, you will command the attention of the world." George Washington CarverWhat is Social Entrepreneurship?Statement of Faith
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