Business As Mission: A Comprehensive Guide to Theory and Practice by Neal Johnson
Coming December 2010- from Amazon.com - Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian businesspeople and entrepreneurs have unanticipated opportunites to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone.
C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability.
Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in crosscultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.
What other people are saying:
"C. Neal Johnson's Business as Mission would be my first choice for a single textbook on the subject. It is comprehensive, up-to-date, theoretically lucid and instructive for implementation. Business is a strategic tool for a new breed of crosscultural workers in the twenty-first-century mission. Not only will it be used for evangelism but also for securing the economic well-being of the people." --Tetsunao Yamamori, Lausanne senior adviser and president/CEO of WorldServe Ministries
"Neal Johnson has provided a systematic, strategic and tactical approach in answering the important question on how to conduct business as mission in a God-honoring way." --Luis Bush, international facilitator, Transform World Connections
"Neal Johnson's Business as Mission is the most comprehensive manual in the history of the marketplace movement. For years to come this will be the foundational text used by mission agencies, universities and seminaries, and business leaders interested in BAM. It identifies and simplifies the definitions, strategies, practical steps and key players in the worldwide BAM movement." --Kent Humphreys, Ambassador FCCI / Christ@Work
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