"When you do the common things in life in an uncommon way, you will command the attention of the world." George Washington CarverWhat is Social Entrepreneurship?Statement of Faith
You can find other "Market with Meaning" but you definitely want to see "Profit with Purpose".
I personally "Believe in Kingdom Transformation" because I know there is only ONE "Life for Significant". --- 2010年2月16日 星期二，Beyond Profit <adrienne.villani@intellecap.com> 寫道﹕
寄件人: Beyond Profit <adrienne.villani@intellecap.com>
主題: Radar: The Beyond Profit Newsletter
收件人: incubator.hou@gmail.com
日期: 2010年2月16日,星期二,下午10:34 | |  | | | | View this email as webpage
February 16, 2010 A quick bit of housekeeping info! If you signed up for the free subscription to Beyond Profit (May/June 2009), congrats on being an early adopter! We're sure Malcolm Gladwell is going to write something about you in his next book. BUT, we must inform you that your subscription is going to end with the upcoming issue! This is a travesty, we know. Should you wish to keep your "influencer" status, we subtly suggest that you renew your subscription ASAP - like today - and continue receiving the magazine throughout 2010. Here's the easiest way: please write to Asako Matsukawa at subscriptions@beyondprofit.com with RENEWAL and your preferred subscription option in the subject line (Print: US$20/INR320, Electronic: US$8/INR200, Print + Electronic: US$24/INR360). You will receive a quick and easy online payment form. Voila. We look forward to keeping you as our reader! | | Social Media: Is It Really for the BoP? Last week, I had the pleasure of attending both the NASSCOM Foundation's Global CSR Conclave and a Social Media Strategy Workshop lead by Beth Kanter in Mumbai. Kanter, a social media guru if I've ever met one, was the tie that bound both together. At the Global CSR Conclave, Kanter participated in a session entitled "Reaching Out to the Bottom of the Pyramid (BoP) through Technology Services and Media." The session really got me thinking. In mainstream circles, understanding those living at the BoP is simplistic at best. In most definitions, people earning less than US$2 a day are grouped under the BoP umbrella along with others earning as much as US$13 a day. Now there is a tipping point in the type and quantity of information that each individual can internalize, I do understand this. And I don't expect everyone to be an expert. But to my mind, we can without difficulty separate those living below the poverty line into three categories that are easily remembered - those earning less than US$2 a day, those earning between US$2 and US$5 a day, and those earning between US$5 and US$13 a day. These are three different groups of people. People earning less than US$2 a day spend all, or nearly all, their income on essentials. They are in survival mode. They are hardly potential consumers. The middle segment has some capacity to buy discretionary items. And, the top segment includes people who have sufficient discretionary income to purchase goods and services beyond essentials. Now why is this important and how does it relate to social media? None of these segments have direct access to social media tools - blogs, Twitter, and social networking sites such as Facebook. But, social media can be harnessed for their benefit. All it will take is us - you and me and all our social enterprise cronies - venturing out into the field and telling the stories of those living in and working with all segments of the BoP. With these stories will come awareness. And with awareness will come interest. And with interest will come action and inclusion.  That's great, but what about those actually living at the BoP? We are at a remarkable time in history. Technology is becoming more economical, almost "cheap," you might say, thus furthering its reach and power of inclusion. To my mind, the most important innovations in the next five years are the ones that will work to include and engage BoP populations - those who have thus far been cut out of the conversation. I'm talking about the next Twitter. The next Facebook. The next Posterous. We've already seen it happening. William and his windmill are a great example. (A TED fellow in 2007, we featured William in Issue 1 of Beyond Profit!)
William, armed with only his science textbook and his own curiosity and determination, built his fist windmill when he was 14 - determined to bring electricity to his village and change his life and the lives of those around him. Using scrap metal, tractor parts, and bicycle halves, William forged a crude yet operable windmill, an unlikely contraption and small miracle that eventually powered four lights, complete with homemade switches and a circuit breaker made from nails and wire. A second machine turned a water pump that could battle the drought and famine that loomed with every season in Malawi. Little did he know, if he had had access to Google, many websites provide the answer in a heartbeat to how to build a windmill. It's minds like William's that we can truly harness if we include them in the conversation - and that can happen through social media. It is my hunch, though, that this inclusion will all take place on a cell phone. And not an expensive cell phone, but one of the US$25 variety that only support voice and SMS. Gaurav Mishra, CEO of 2020 Social and another panelist from the CSR Conclave, has the same idea. He sees SMS-based social networking as the future. What do you think? - Adrienne Villani | Sankalp 2010: On the Radar!  Sankalp, India's largest Social Enterprise Awards and Investment Forum is back!
Sankalp, in its brand-new two day avatar, is happening May 4 & 5, 2010 in Mumbai, India. This year's event includes online networking, interactive sessions, enterprise showcase stalls, and videos. Be part of Sankalp 2010 and engage with the New Global Economy. Social entrepreneurs, social investors, and those who are socially inclined are encouraged to attend. Log on to www.sankalpforum.com today to upload your profile, network with attendees, view enterprise models online, and APPLY for a Sankalp Social Enterprise Award in this year's five high-impact sectors: - Agriculture, Food, and Rural Business
- Clean Energy
- Inclusive Education
- Health, Water, and Sanitation
- Technology for Development
| Beyond Profit Issue 3: Inside the Issue Storytelling: Tall Tales on Online Platforms?  Marketing is controversial. To the outside world, you want to represent your best self. More often than not, though, what and how we market is colored in a certain way. In social enterprise, we always hear so much about the story - of the entrepreneur, the enterprise, the rise above adversity. In a field rich with stories, it's important to figure out what is fact and what is fiction. In 2010, will we see more social enterprises rise? Or will their stories prove merely to be good marketing? In this installment of Juxtapose, Adrienne Villani compared Kiva's newfound transparency to Vittana, a new social enterprise working with a similar model to provide college education loans globally.
Visit our blog for the full article. Subscribers, once you've seen the issue, we'd love to hear your opinions. They help us improve. Take a quick feedback survey here or email us at ideas@beyondprofit.com. If you'd like to become part of the growing group we call "subscribers," please click here. And, you can now have new Beyond Profit blog posts delivered directly to your inbox. Visit www.beyondprofit.com to sign up. | Where You Can Find Us... The Social Enterprise Conference at Harvard Business School and Harvard Kennedy School Feb 27-28, Cambridge, Mass, USA "Redefining Service for the 21st Century." Over the last decade, the word "service" has become multi-dimensional, stretching beyond basic volunteering to encompass fields like microfinance and corporate social responsibility, among others. This year's theme highlights the emerging trends in social enterprise that benefit society through the public, private, social, and non-profit means. The Social Enterprise Conference is one of the world's leading forums to engage in dialogue on social enterprise and debate with leaders from across the world. Over time, the Conference has become the arena to explore revolutionary ideas that challenge the prevailing status quo and inspire a call to action. 
Social Venture Capital/Social Enterprise Conference March 17-19, Miami, FL, USA Interested in expanding your geographical knowledge of social enterprise? Social Venture Capital/Social Enterprise Conference, Miami 2010 will be a great opportunity to "get connected" to top social enterprise and financial leaders and organizations from Latin America and the Caribbean - in addition to organizations worldwide that have an interest in expanding to the region. As an added bonus, Sustainable Haiti is a special "conference within a conference" taking place during Social Venture Capital/Social Enterprise Conference, Miami-2010. Sustainable Haiti will contain 45 workshops/panels and over 100 speakers from around the world during its 3 days. ANDE Latin America Conference March 23 - 26, Granada, Nicaragua ANDE's first Latin American Conference is a gathering designed to allow members to share global and regional best practices, build community, develop professionally, and foster a sense of collaboration and common purpose. Hosted by ANDE-member organizations Agora Partnerships, Root Capital, and TechnoServe, the conference will have a mix of panels and interactive workshops on metrics, marketing, entrepreneur support strategies, deal sourcing, portfolio management training, and partnership development, as well as ample time for networking. The conference aims to educate local stakeholders such as government officials, the media, investors, and development organizations, looking for new solutions to solve the region's social and environmental challenges. | | |  | Beyond Profit, a new social enterprise magazine, presents the stories, people, and ideas behind social ventures by bringing you first-hand insights and expert commentary. | | | | |  | | You are subscribed as incubator.hou@gmail.com. To unsubscribe please click here.  
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